As a seller and businessperson, protecting your brand is as important as protecting your name and reputation. Whether you are a veteran or a novice Amazon seller, we will support you through the process of registering and protecting your brand. As lawyers, we often encounter people who are thinking about starting to sell their products on Amazon when they discover that someone else has already been selling their (legally-purchased) products. Because Amazon benefits from having multiple sellers for the same product in order to keep the market competitive, we are the ones that will actually help you utilise your brand effectively. We will support you through the process of applying to the Amazon Brand Registry and we will offer you advice on how to protect your brand.